Marketing methods have become a very broad concept in today's world.
Using different types of marketing methods can make your brand much stronger and achieve much higher conversion rates.
Does this mean that you should use various marketing methods at the same time?
The answer is no. Using all marketing methods wastes a lot of time and resources and reduces the power of the brand.
However, once you are aware of all the marketing options, you can choose the best suitable marketing strategy for your business.
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The best successful marketing methods
What does the strategy we talked about a mean:
A marketing strategy is a series of actions that are taken to engage customers and ultimately lead them to purchase.
Each marketing strategy is designed to achieve different goals, which is why you need to define your marketing goal before you begin.
1. B2C Marketing(consumer)
B2C marketing refers to A marketing strategy designed for businesses that offer their products or services directly to consumers.
This marketing model can work online, in physical stores, or both.
Consumer marketing should be used especially for small businesses that are in direct contact with consumers.
Customers must be identified, where they live, how much they earn, and whether they prefer social media shopping or email retrieval.
Today, online retailers like Amazon and Digital have A large share of the consumer market.
In this marketing model, since you are dealing with the consumer
without any intermediaries, you should seek to elicit their emotions more than logic.
Also, in the B2C marketing model Consumers do not care much about technical
and niche information and only want to understand the benefits
and applications of the product and service to be purchased.
2. B2B( Industrial) Marketing
Unlike B2C Marketing B2B Marketing Happens When an organization offers its products or services to another company or organization.
B2B Marketing Requires A different approach because the number and type of customers and the number of purchases are completely different.
In fact, in the industrial marketing model, you market your products and services to other companies.
At the same time, since the products eventually reach the final consumer, his needs must be taken into account.
B2B Marketing is A difficult and lengthy process because it involves a decision-making group or organization
usually having fewer purchases but higher purchase amounts.
In industrial procurement, more accountable customers make decisions and make purchases based on logic and rationality.
3. Direct Marketing
The goal of direct marketing is to communicate directly with potential and existing customers.
Direct marketing is a useful strategy, but it only works for some niche marketers.
Of course, not many people like to be constantly targeted by ads and receive promotional messages.
One of the most important ways to grow your online business is direct marketing.
Examples of direct marketing include receiving emails from sites you've
registered with or sending mail packages and product catalogs to customers you have an address.
Direct marketing makes it possible to customize the messages sent to each person.
Also, according to the comments received, the best method of communication should be used.
Direct marketing attempts to buy back this category of customers by recognizing and satisfying them.
4. Sensory Marketing (Experimental)
Sensitive marketing is important because human senses influence purchasing decisions.
Sensory marketing examines the effect of stimuli that influence customer choice.
Through the senses of sight, taste, touch, hearing, and smell, many feelings such as pleasure and trust can be created in the customer.
Traditional advertisements that communicate only through the senses of sight and hearing do not affect the past.
For this reason, the use of new marketing strategies such as sensory marketing has emerged.
The goal of sensory marketing is to create sensory interaction and establish a long-term relationship with the customer.
Sensory marketing answers the question: What experience do you create for the customer and how do you motivate them to experiment?
Customer experience management is the main task of sensory marketing.
Sensory feedback attempts to capture the attention of customers so that it can influence their decision.
5. Oral Marketing Advertising
People share their experiences of buying products with others.
This is one of the most effective marketing methods because others trust what is said around them more than they trust advertisements.
By providing a quality experience, a business can voluntarily convert a customer into an advertiser for its products and services.
Quality is the standard in this model for the product to be its advertiser.
Word of mouth is easier than ever before because there is no need for people to talk to each other face to face.
Presenting your favorite products and services on social media or in a blog post is a form of word of mouth.
Word of mouth marketing is now practiced traditionally or digitally.
Your job in the word of mouth marketing is to give the customer a good experience and leave the rest to the customer.
If customers are satisfied with you, they will undoubtedly talk about you to others and help your brand and earn credit at no cost.
6. Viral Marketing
Viral marketing means spreading a clear message as high as possible. You need more than luck to succeed in an ongoing business.
Viral marketing is an advantage in the age of internet marketing.
Online viral marketing tools like social networks, search engines, email, newsletters, and e-books are very extensive and spread the message as quickly as possible.
Viral marketing can reduce advertising costs several times.
Giving a free and valuable gift or product is what ensures that viral marketing is successful and then you can leave the business to your customers.
In viral marketing, the audience spreads the message you are spreading like a virus as much as possible, and brand awareness increases
7. Content Marketing
The content can be any form of articles, images, infographics, audio, and video, but make sure it is relevant and engaging to your audience.
A content marketing strategy is any type of content posted online on blogs, landing pages, or social media.
Content marketing is a very effective method because it drives organic traffic from search engines to you and converts visitors into loyal customers.
Creating a content calendar to improve planning and attract new ideas is helpful here.
Content Marketing The importance of content redemption is that by providing valuable information, you get the audience interested.
It doesn't matter what type of business you have, but to succeed in attracting more customers, you must keep in mind content marketing.
Customers are informed and in the world of information, they do not become your customers by simply advertising.
Connect with them first by producing content and delivering value to gradually attract a community of targeted and loyal customers.
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8. Social media marketing
Some social media experts call it the "new blog".
The way it works is by posting quality content on social media and driving traffic to your products and landing pages.
Working on social networks is a good way to connect with your audience and increase website traffic.
If you have a website, the primary focus should be on the website and social media transmission parallel to the website.
Social media is a complementary but important tool for your marketing
and you can direct a wide range of target customers to the site or do sales directly on these networks.
9. Introverted Marketing (Attraction / Hijack Marketing)
Inbound marketing is a way that you can communicate well with your customers without spending a lot of money.
Introverted marketing refers to any marketing activity that attracts more customers like a magnet.
Involved recovery methods include working with customers' email lists,
creating useful and free content, being active on social media, and getting marketing permission.
Introverted marketing focuses on valuable content so that others can find you through blogs, social media, and search engines.
People will feel more loyal when they see that you have provided them with useful and valuable information they were looking for.
Here we have a win-win game, you prioritize the customer and his or her concerns, and he prioritizes you.
Self-reflection is not mandatory and you are drawing the audience into the work of your own volition.
In this marketing model, you think about what to put in front of the audience to arouse their interest and how to help them make a buying decision.
This is in contrast to extroverted marketing, which only thinks about selling.
10. Open Marketing
Outbound marketing is the oldest type of marketing.
This has been done in various ways for centuries and has become more and more complex over the years.
While introverted marketing has many benefits, companies still use extroverted marketing to achieve more success.
Compared to other marketing methods, this method has more capital and has no past effect.
But if targeted, it can be a great return on investment.
Both Click Ads and Google Ads Television and radio advertisements, billboards, and print advertisements are types of open marketing.
Before you start advertising, set clear and measurable goals for each of your actions.
In extroverted marketing, unlike introverted marketing, you have to go to the customer and start the relationship.
Although this method can and should be done depending
on the type of business and the amount of budget allocated to marketing,
the cost of extroverted marketing is much higher than introverted marketing and its effectiveness is difficult to assess.
11. Relationship Marketing (Relationship Oriented)
The existence of relational marketing (relationship marketing) is due to the importance we attach to the principle of customer satisfaction today.
Retaining existing customers is much easier and less expensive than attracting new customers.
Relationship marketing focuses on providing better services and gaining more customer trust.
Since the focus of this type of marketing is on maintaining a good and ongoing
relationship with the customer, it can be combined with other types of marketing to achieve better results.
The goal of relational marketing is to carry out activities that increase long-term relationships
with customers and at the same time reduce marketing costs and increase sales.
12. Guerrilla Marketing
The goal of this type of marketing is to spend less money and resources to make a bigger profit.
The feature that makes this marketing model different is the idea and creativity used in it.
The goal of guerrilla marketing is not just to sell, but to have a lasting impact on customers.
The need for a small budget has made it a great method for small
and start-up businesses because, unlike traditional marketing where you need money,
creativity and surprise come first in this type of marketing.
If covered properly, they will withstand a lot of adverse conditions.
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13. Social Marketing
Criticism of traditional marketing is that in many cases the short-
and long-term benefits to the customer conflict.
In social marketing, in addition to company profits and customer benefits, societal benefits are also taken into account.
Social marketing techniques are used to promote certain behaviors that benefit customers
and the customer is an active participant in changing this social behavior.
The goal of social marketing is to strike a balance between the mutual benefit
of the customer and society and the promotion of social values among individuals.
In social marketing, you are not just looking for sales
you are also looking to promote a positive social idea among
your audience, and this will greatly increase the impact of the message.
In social marketing, the seller and customer enter into
a “win-win” relationship, and the interests of both parties are taken into account.
1 4 . Neuromarketing
The basis of neuromarketing is the theory that our decisions are made based on emotion, not reason.
This marketing model has benefited more than other types of science.
It includes a range of sciences such as psychology, neuroscience, and management.
Most buying decisions are made at the subconscious level, not the conscious level.
Neuromarketing determines which parts of the brain are activated
during decision-making and what the decision-making process looks like.
Why what customers say is different from what they have in mind.
Emotional decisions increase the need to use neuromarketing techniques every day.
In this way, a better understanding of the customer is obtained.
With neuromarketing, you get to the sensitive point of the customer, where they have the motivation to buy.
Neuromarketing does not mean deceiving the customer
but it does mean that the human brain knows which messages it responds to the fastest.
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15. Causal Marketing (causally oriented)
People love knowing that buying them will help them achieve a great goal that they also enjoy.
So working with an NGO is a growing marketing strategy.
Causal marketing requires collaborative solutions that benefit both parties.
Causal marketing increases brand value and improves customers' mental image of the brand.
People always like to be emotionally attached to issues and see themselves as part of a larger goal.
They know that you're not just looking for profitability
and that the money they owe you is partially spent on a goal that customers want to share.
16. Affiliate Marketing (sales partnership)
If you want to attract more customers quickly, start with the affiliate marketing system.
The people who work with you get a percentage for every sale they make.
The third-party receives a certain commission for each marketing and sale of products.
Anyone with a popular website, blog, to-do list, email list, or media network can work with any company in sales.
There is no cost to this marketing method at first,
only for people who sell offline or online, the percentage that will be paid after each sale is determined.
17. behavioral marketing
Entrepreneurs can create more valuable data than ever before.
Behavioral marketing uses this information to deliver marketing messages to specific customers.
Using cookies and IP addresses Visit history and any other information,
behavioral marketing enables each customer to receive the right message at the right time.
In behavioral marketing, based on the past behavior of the audience, you give them what they want.
Conclusion The best successful Marketing methods
Experiment with the marketing strategies that work for your business to find the one that works best for your audience.
In addition, you can combine different marketing methods to grow your business faster and with less effort.
Note that spending a lot of money on advertising and marketing does not mean profitability
because it can be done without accountability and attention to the target audience and getting to know them.
One of the most important tasks in marketing is information analysis.
The more feedback you get and the more data you collect,
the more targeted your marketing messages will be.
The best successful marketing methods
