 |
| Marketing on LinkedIn |
LinkedIn differs from other social networks since it is a platform centered on the professional world, whose main objective is to connect professionals and companies around the world.
If you're new to LinkedIn and don't have much experience on the platform yet, here are some tips to get you started.
LinkedIn for beginners: how to succeed?
If you want to know how to use LinkedIn from a marketing perspective, here is the guide, located above, in which you will learn, step by step, how to make your strategy a success.
If you still don't know what LinkedIn is for, check out the following article.
Where to start your LinkedIn marketing strategy?
Users are present on LinkedIn for two reasons, or with two objectives:
They have a personal profile and want to look for a job or promote their brand.
They seek to promote and increase the visibility of their business.
Whether you are on LinkedIn for the first or the second reason, to achieve your goals, you will need to apply a marketing strategy.
Take note of what you will need to highlight on your LinkedIn profile…
- Create your business page
- Your professional profile on LinkedIn is the presentation of your company to:
- Potential links
- People interested in your brand
- People who want to work with you
These pages represent a marketing landing page containing information about your brand or company with interesting data. Think of it as your “cover letter” to attract future clients.
Your professional profile on LinkedIn allows you to make updates to promote or show your audience what your products or services are.
LinkedIn has a freemium usage model, which means it's free but some features are paid for.
For this, it has LinkedIn Premium, where you can choose between several paid subscription options depending on the type of network user.
Having a LinkedIn Company Page has many marketing benefits:
- Help people who want to know more about your business by viewing your brand profile
- You can post jobs and recruit staff
- You can make a communication plan to publicize your products or services
- It will help you position yourself on LinkedIn
So if you don't have your LinkedIn professional page yet, don't wait any longer and create it now.
Read also:-
Top 10 Affiliate Programs of 2022
Best Affiliate Marketing Sites Every Marketer Should Know
Best Affiliate Marketing Sites in 2022
How to create a LinkedIn profile step by step and optimize it?
In the next steps, we have the optimization, so that your page is well positioned and you have more views than your competitors, etc.
Optimize your LinkedIn Page
Your profile photo: a first impression that is not repeated twice
LinkedIn is a window into the world of work, it is a network to interact with thousands of professionals and companies, so the image you project plays an important role in your marketing strategy on this social network.
Find out here how to make the perfect profile picture for LinkedIn
Attention
The absence of a profile photo generates distrust.
Get to know the LinkedIn algorithm
Like other networks, LinkedIn has its algorithm to manage the appearance of posts to users.
Knowing how its algorithm works will help you gain visibility, so you'll know how to act when you post and what LinkedIn likes...
The main objectives of this professional network are twofold:
Prioritize relevant content
Promote engagement
This means that you should prioritize sharing content that is relevant to your industry and leave the rather familiar content to another social network.
This point is essential for your marketing strategy on LinkedIn. Don't forget to read this article:
Engagement is the ability of a company or a company's product to please customers and lead them to buy.
LinkedIn wants to promote engagement, which means you should market with the goal of pleasing your audience and getting them hooked on your content, whether they want to interact with you: liking your posts, sharing your content, writing comments, etc.
For this to work, you need to engage with your users and invite them to interact with your posts and your brand.
Analyzing how your engagement rate varies depending on the marketing strategy you have is very interesting and will give you useful information.
Read also:-
Do you want to know how to measure engagement on LinkedIn?
Yes, I would like to measure my engagement rate on LinkedIn
Practice the “Social Selling Index” on LinkedIn
SSI on LinkedIn is the acronym for Social Selling Index.
But what does that mean?
LinkedIn indexes account based on their positioning as a personal brand to other users, which is the position LinkedIn believes it has in people's minds.
This index is a number based on four factors:
- Complete profile
- Target audience
- LinkedIn Activity
- Professional relations
Do not neglect this little number because it can help you in your marketing strategy
How to know your SSI on LinkedIn and some tips to improve it
You can post an ad in the “jobs” section or on your wall and ask users to share it.
Ideal for finding the ideal candidate.
If LinkedIn allows you, as a user, to find a job, is there an option allowing you, as a company, to find the ideal candidate? The answer is yes.
LinkedIn Recruiter is the solution to your problems: it covers LinkedIn's network of contacts, filters through various options, contacts the users you are most interested in, and finds the ideal candidate.
A perfect solution if you are a large company and actively looking to fill positions.
Scheduling and scheduling your LinkedIn posts helps you manage your work more efficiently and save time, maximizing your day-to-day performance.
Find out how to publish posts and what different types there are
With the surplus, you can schedule your content, create automatic post lists, and always keep your LinkedIn profile or company page active.
LinkedIn has developed a kind of internal blog within the social network itself. This blog is called LinkedIn Pulse and its goal is for users to write their posts to share with the rest of their community.
This tool is available to all LinkedIn users, whether on personal accounts or company pages. It is therefore a new resource to add to a content strategy for individuals, personal brands, or businesses.
I want to learn more about LinkedIn Pulse
- This is content that can only be published and viewed from the mobile app.
- This is content that lasts only 24 hours and can be seen by your followers or contacts.
This professional platform has a great advantage in terms of advertising, you can perform a good segmentation and thus ensure that you reach a much more qualified audience interested in you or your brand.
LinkedIn Ads allows you to run two types of ads:
Sponsored content: to promote your business and increase its visibility.
Traditional advertisements: with text and images, which are widely used to promote courses, webinars, ebooks, etc.
If you want to learn more about each type of advertising on LinkedIn and how to set them up click here.
Analysis of your marketing strategies on LinkedIn
All marketing strategies should be measured and analyzed, so you know what works well and what doesn't work at all.
Attention
If you make the mistake of not measuring your actions, you won't know if your strategy is working and you risk wasting money and time...
- To measure your strategy on LinkedIn, it is important to know the social network, and to measure the parameters that seem important to you:
- Commitment rate
- Increase in the number of subscribers to your page
- The evolution of your interactions
And here's how to make a good marketing strategy on Linkedin...
Now it's your turn to do it!
Learn all about Marketing on LinkedIn
