Advertise on Google, visit Google Hundreds of millions of people visit every day, and those visits lead to billions of user interactions. So prepare Google A good place to invest in advertising.
In this article we will learn how to advertise on Google We also explain how to improve campaigns on Google Advertising with practical examples
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| Advertising on Google |
What is advertising on Google?
advertisements Google It is a paid advertising platform from Google, which falls under the pay-per-click marketing channel
PPC There are different ways to pay in ads Google, the most common of which is "Pay Per Mile" Cost Per Mile CPM and PPC.
Advertisement on Google An effective way to attract traffic and ideal customers to the business.
using ads Google You can increase your website traffic, receive multiple phone calls, and attract more customers.
These ads allow you to display ads on mobile and desktop at the right time to the target audience.
When your ideal customers search for products and services like yours and search through Google or maps Google Your work will appear on the results page Google.
Google ads can be displayed On other channels, including YouTube And Blogger, and network Google ads. Using the platform to advertise from Google, you can analyze and improve your ads over time to reach more audiences and achieve your campaign goals.
No matter the size of the business, you can create your ad campaigns based on your budget and resources. This tool allows you to stay within your monthly budget or stop it permanently or at any time.
What are the most common and important phrases in advertisements on Google?
The following are important and commonly used terms in advertisements on Google. These phrases will help you set up, manage and improve advertising campaigns on Google ad. These conditions are mentioned.
- Ad Rank (AdRank)
- bidding
- Campaign type
- click rate
- conversion rate
- Display Network
- Ad extensions
- key words
- Ad Click (PPC)
- Quality Score
Ad rating
Ad Rank determines the position of your ad. The higher it is, the better your ad will be. So more people will see the ad and the more likely users will click on it. Ad Rank is obtained by multiplying 'bid'
(the amount of money you are willing to pay for a particular action, also called bid) in Quality Score.
bidding
Ads are dependent on Google on the quotation system. In this system, the advertiser sets the maximum bid amount, and as we explained earlier, the bid is the amount you are willing to pay for each ad click. The higher the bid, the better the position of your ad. The following three methods are used in the bidding system.
CPC: “Cost Per Click” is the amount you pay for each click on an ad.
CPM Cost Per Miles is the amount you pay for every thousand views of your ad.
Cost of Participation: In the "Cost of Participation" if the user takes a predetermined action on the ad, you must pay the ad.
Campaign type
To create a paid advertising campaign on Google You must choose one of the following three types of campaigns.
“ Searched Ads”: Ads on the search network are displayed among the search results on the results page Google.
“ Display Ads”: Display ads are based on images and appear on web pages. Network Google ad.
" Video ads": usually from 6 to 15 seconds and are shown on the site YouTube.
Example of displaying video campaigns on YouTube
click rate
The ratio of the number of clicks to the number of views is called the click-through rate. A high CTR indicates an ad quality that matches users' needs and targets relevant keywords.
exchange rate
conversion rate(CVR) is the ratio of the number of forms submitted or purchases made to the total landing page views. A high conversion rate indicates that the user experience is in line with the ad promise.
experimental network
Ads are shown on Google On the search results page or web pages over a network Google ad (GDN). GDN is a network of websites that allocate ad space on their pages to an advertising program Google.
These ads may be text or visual and are shown alongside content related to the targeted keywords. The most popular choices for these ads are App campaigns and Google _ marketing".
animated banner
Ads can be on the network Google Ad in the form of images or text.
Ad extensions
Ad plugins allow you to add and complete information to your ad at no additional cost. These plug-ins fall into one of the following five categories.
- Website link
- call
- place
- Show
- Implementation
key words
When a user Google By entering a phrase in the search box, Google Indexes the results that match the user's goal. Keywords are words and phrases that correspond to the user's needs and fulfill the purpose of the query.
Keywords must be selected based on the queries you want to display. For example, a user searches for the phrase “how to make money from the Internet from home easily” and comes across an advertiser with the keyword “make money from the Internet ”.
negative keywords
Negative keywords are words you don't want to appear in. will exclude you from Google Then suggest these keywords.
These terms are usually almost related to your target search terms but are outside the scope of what you offer or want to rank for.
PPC
PPC It is a type of advertisement in which the advertiser has to pay for each user to click on the advertisement. This payment model is not limited to ads on Google, but it is the most common type of payment in advertising.
qualitative result
Your Quality Score is measured based on the ad's quality and click-through rate.
Other factors that contribute to a Quality Score include the relevance of your keywords, the quality of your landing page, and your previous performance on a results page Google. Quality Score is one of the factors that determine Ad Rank.
Ads on Google
Display advertising program Google Your ads to "potential customers" and potential customers who are interested in your products and services. Advertisers bid for search terms and keywords, and winning bids are displayed at the top of the search results page and videos on YouTube and reputable websites, depending on the type of campaign. Many factors influence the creation of effective ads. We have included these cases.
- Advertising points and quality points
- place
- Keywords
- Match type
- Title and description
- Ad extensions
- Retarget ads Google
Advertising points and quality points
Ad Score determines the position of your ad, and the quality rating is one of the two criteria that play a role in determining the Ad Rank. Remember that your Quality Score depends on the quality and relevance of your ad.
This criterion is measured by counting the number of people who click on it after viewing the ad, which is the same as the click rate. CTR is based on meeting the search needs of the audience and is derived from the following three areas.
- Related keywords.
- Meets ad text and 'invitation to buy'(CTA) Research Needs.
- The landing page 'User Experience | UX" is appropriate.
- The higher the quality score, the lower the cost Bid to get a better position.
the place
When you define your campaign in ads Google For the first time, you need to choose the geographical location where your ad will be displayed.
If you have a store, the site of your choice should be within a reasonable radius of your store, and if your store is online but you offer physical products, the site should be where you send your products. If your products and services are used all over the world, don't set restrictions.
Site settings play a role in ad placement. For example, if you have a yoga studio in Egypt and someone in Egypt searches for the phrase "yoga studio", your ad will not be shown regardless of the rating, because even if people pay a lot for the ad, the goal of Google The main one is to show the results that are most relevant to your search queries.
Find the site
Keyword research is not only important for natural search, it is also used in paid advertising.
Your keywords should be as relevant to the user's goal as possible. This is because Google Matches your ads to search queries based on the chosen keywords.
Each ad group you create in your campaign targets several keywords. In each ad group, choosing from 1 to 5 keywords is optimal, showing Google Ads based on these keywords.
Match type
Tells the type of Match Google _ Whether you want the search term to exactly match your keyword, or whether you should show the ad to any user with a semi-related search term. There are 3 types of matching which we discussed below.
- Broad match: This type of match is set by default and matches the words in the keyword phrase in any order with the query.
- Match phrase: In this case, the query must match your main phrase but may contain additional words before and after it.
- Exact match: In this case, the query must consist of exactly the words and the order of your keyword to display the ad.
If you are just getting started and still don't know how your character looks, start with a broad match and then narrow your approach to get the best results.
Title and description
The ad title and description factor in the user's choice between clicking your ad or clicking on a competitor's ad.
The ad text must match the purpose of the search. Also, this text should align with the keywords and solve the audience's challenge or answer their question.
In this example, the keyword is placed in the title, and this way people quickly discover that this ad is relevant to the purpose of their search. Explanations are written for people why they should use their service.
- Ad extensions
- It is recommended to use promotional plugins for the following two reasons.
- Being free and providing more information to people
- Interact with the ad
- Promotional plug-ins fall into the following five categories.
Sitelink plugin
This site link plugin expands your ad and helps you stand out more. This plugin also provides other links to your site that encourage the user to click. These links are shown in the image below.
auxiliary contact
Add Call allows you to include your contact number in the ad. So users will have another way to contact you besides the website. If your company has a customer support team and is ready to interact with the audience at any time, use this plugin.
Website Plugin
The site plugin includes the contact number and address in the ad so that it can Google From providing your address on the map to your audience so they can find you easily. This option works with physical stores and works well for the search term "...near me". The image below shows the display of this plug-in in the ad.
suggestion plugin
Offer extension is used when you are promoting your business and products. If the user notices your opponent compared to competitors, he will be encouraged to click on your ad.
Suggestion plugin Google
Add App provides a link to download the app for mobile users. This will reduce the friction of making a new search to find and download the mobile app.
Retarget ads on Google
Retargeting or remarketing in ads Google An advertising method for users who have previously interacted with your online business but have not yet converted. Cookies track users across the web and target them for advertising.
Remarketing is an effective activity because potential customers have to go through your marketing activities at least 7 times to buy from you.
Types of Google Advertising Campaigns ad
Here are the types of advertising campaigns from Google.
- search
- Show
- video
- Application
- Shopping
Advertising campaign on a search network Google
Search advertising campaigns are text ads displayed on a results page Google. For example, a search for "handkerchief" yielded the following results.
search campaign
The advantage of this type of ad is that your ads are shown where people go first for information. We mean google. Displays Google Also, ads in the form of other results are recognized only by typing “ad” next to the link. So users are used to seeing it and clicking on it.
Responsive Google search ads
Responsive search ads allow you to add several titles and descriptions (15 titles and 4 descriptions) to your campaign, and you choose Google Best to display.
In traditional advertising, the same title and description were used each time the show was shown. Responsive advertising is a dynamic ad that is automatically tested for a version that is more relevant to the target audience.
Display an advertising campaign on Google's
own Google A network of websites in various fields and audiences selected to display ads Google
These websites are known as Google ads. The advantage of these ads for the site owner is that they get a fee for each click on the ad or view of the ad.
The advantage of these ads for the advertiser is that they display their content to an audience that matches their personality.
Display ads are visual ads that distract the user from the content of a web page.
Google video ads campaign
Video ads appear before videos The YouTube And then and sometimes in between. Remember that YouTube is also a search engine. Choosing the right keyword plays an important role in video ad campaigns.
apps campaign Google ad
Promote in-app ads from Google For your mobile app through ads on the network Google ad, and Google Play and search Google, YouTube, and more.
With these ads you can encourage your audience to install your app, and if they have already installed your app, direct them to do something special.
Unlike other types of ads, you cannot design an in-app ad campaign. Instead, you provide the application and contact information to Google It sets the bid price.
The rest is done by Google The advertisement is shown to the appropriate users.
campaign marketing of ads Google
Purchase campaigns, like other campaigns, are displayed on a search results page on Google It includes detailed product information such as price and product images.
You can launch your advertising campaign for shopping through Google . at Google Business You enter specific product information to create a campaign.
Instead of marketing your brand in general, a buy ad campaign allows you to advertise a specific product or product line.
This is why when you search for a specific product on Google At the top or side of the page, you see ads for different brands.
Sign in to Google Ads
Google Adsense
It was launched Google Adsense was founded in 2003 and is currently the most popular advertising platform. This platform can be used by businesses of all sizes to monetize website traffic and increase sales.
Prepare Google Adsense Part of an ad network Google, making it easier for you to make money through online advertising.
Using this platform, you can connect with companies interested in advertising. You can also earn money by hosting ads on your website or channel on YouTube.
Publishers and owners of websites and channels can YouTube Sell their ad space easily.
He chooses Google Adsense Ads that are most relevant to your audience based on content and traffic and display in the ad space.
This platform provides you with a good tool to make money from digital content through online advertising. On the other hand, advertisers advertise their products, services, and brand directly on Google for a fee.
Using the correct advertising method in Google Adsense This type of advertisement will have immediate results for you. But your revenue will vary depending on the amount of website traffic and CPC.
How it works Google Adsense
way of work GoogleAdsense Very simple. Publishers and owners of websites and channels must The YouTube's participation in Google Adsense and get approval for their website or channel from Google To receive approval, the website and channel must comply with the Policy Adsense.
After the verification process, you will be given a code that you have to add to your website, then ads will be shown on Google Adsense automatically on your website.
set Google and display relevant ads based on website content, user search history, and website quality score using their algorithms.
Uses Adsense CPC or Pay Per Click pricing model. own Google A highly accurate and advanced fraudulent click prevention system that detects any fake clicks or suspicious website activity and may even suspend your website depending on the quality of the clicks.
guess Google Websites and Channels revenue The YouTube monthly basis. This analysis will take several weeks for Google To consider synthetic offers and announce the final amount of revenue.
google pay rate Adsense
As mentioned earlier, is used the Google Adsense Click payment method. The amount of revenue depends on the competition, keywords, and CPC.
The commission per click can range from $0.20 to $15. However, in practice, ads earn less than $3 per publisher.
68% of advertising revenue goes to the publisher and the rest belongs to Google. To increase revenue, you need to choose a placement with a high CPC.
In the United States, the most expensive jobs are in insurance, online education, marketing, and advertising.
The average CPC is $55.17 for insurance, $12.08 for online education, and $45.6 for marketing and advertising. These are statistics and information for the United States and the year 2019.
How to make money from Google Adsense
As we said, it uses the Google Adsense Payment method CPC The cost of each click and traffic to your website will have a huge impact on revenue.
So to be more visible to users, it is very important to follow the right advertising strategies.
The importance of content
Creating informative and focused content on the website helps in getting a better ranking on the search engine results page. It also makes it easier for advertisers to match ads with website content.
Positive user experience
No matter how good the content you put on your website is, if your website does not have a good user experience, people will not spend much time on it and the bounce rate will increase.
The attractive, interactive, and simple user interface distinguishes you from other sites from the user's point of view.
place an ad
If you place an ad anywhere on your website and fill it with ad content, the readability of your website will be reduced and the user experience of the website will be damaged.
The people driving your website are looking for informative content and answers to their questions. However, to keep advertisers satisfied, you can always show one or two ads.
merge account Google Adsense With Google Intellix
Prepare Google Intellix A powerful and widely used tool by marketers and advertisers. With this tool, information and insights about marketing campaigns can be obtained.
Merge will help you Google Intellix And Google Adsense To better understand your website visitors and improve your website advertising strategy and user experience.
Follow Google's instructions
As mentioned, you own Google A very sophisticated and sophisticated system to detect any suspicious activity on your website.
That's why it has developed guidelines to prevent the spread of hate, the promotion of fake products, click fraud, posting copyrighted content, and much more. If this happens, you may Google deactivate your account.
Google Advertising Requirements
Launching a paid advertising campaign on ads Google It's quick and easy because the platform will guide you and give you helpful tips along the way.
After you enter an advertisement site Google By pressing the start button, you will be taken to the steps of launching and running your ads. If you have already prepared the ad text and images, the campaign will take no more than 10 minutes.
You just have to make sure your ads are optimized and easily trackable. Here's how to put one together to use with ads Google.
- Link Google Analytics
- add a symbol UTM
- Set conversion tracking
- Ad format Google With CR
Link Google Analytics
You may have prepared Google Intellix on your website to monitor website traffic statistics, information, conversions, goals, and other metrics. It is also recommended to link an account Google Intellix Ads account to Google
Connecting these accounts makes tracking, analysis, and reporting between channels and campaigns much easier because you can view these events in one place.
add a symbol UTM
uses the symbol UTM, which stands for"Urchin Tracking Module", by Google To track activities related to a particular link.
You may have encountered this code before. symbols UTM is part of the address URL that follows the question mark at. These codes tell you which offer or ad is converted so you can evaluate the most effective parts of your campaign.
facilitate UTM code Optimize ads Google Because you know exactly which sections work best.
add a symbol UTM at the campaign level when setting up ads Google So you don't have to do it manually for each address URL otherwise you can add these icons to links manually with the tool Google UTM
UTM
Advertising Reporting Performance Measurement - Advertising Performance Monitoring Guide + Free Training Videos
Conversion tracking tells you how many leads or customers you have gained through your ad campaign.
You do not need to set this element, but without it, you will have to guess the rate of return on your ad and you will not be able to get the exact numerical value.
Conversion tracking allows you to evaluate activities such as sales, app installs, and calls from ads on your website.
Google Advertising Integration With CR
Keep all your data in one place so you can track, analyze and report on it. Companies use CRM to track contact and leadership data.
It gives you ads integration Google With CRM the ability to discover the advertising campaign that best suits your audience. Therefore, by submitting relevant offers, you can continue to market their services and products.
Website integrationHubSpot CRM with Ads Google. As you see. Combining the two, it can be seen that out of 34,257 ads, 262 people clicked on them, and two of them made contact.
Of these two, one person took the desired action (objective) such as a purchase, and the conversion cost was calculated according to the amount spent on the campaign, which is $705. Therefore, given the amount of customer purchase, the rate of return on investment can be easily calculated.
Google Ad Pricing Strategy
After creating the ad campaign, it's time to prepare the bid. Keep in mind that your ranking in ads on Google Depends on how the bid is set.
The amount of your budget and goals determine the amount offered or bid. There are several bidding strategies that you should be aware of when launching your campaign.
Automatic or manual pricing
There are two automatic and manual options for setting keyword bids, which we explain below.
Auto-scroll pricing: In this case, we allow Google Define ad campaigns to bid for different keywords based on competitor bids.
To do this, you set your maximum daily budget, and it gives you Google, under this limitation, the best opportunity to display an ad.
Manual Bidding: In this mode, you set the bid manually for each keyword or group of words. By doing this, you can reduce the cost of low-performance campaigns.
Learn all about Marketing on LinkedIn
Pricing on brand terms
Branded terms are words associated with your company and specific products you have named.
On the other hand, by pricing brand terms on these pages, you will dominate search results and you can convert potential customers.
If a user searches for online chatting tools and thinks about chatting online on a site HubSpot, the search for"HubSpot online chat software" will give him exactly what he's looking for without having to scroll and browse.
Another argument supporting the use of brand terms in advertising campaigns is that competitors may have used these words in their advertising campaigns. As a result, if you don't, they will take your place in these words.
Pricing on Google
Cost per attraction
If the idea of spending money to convert “leads” into “leads” is not clear to you, use the CPA metric and pay only when the user becomes a customer.
It should be noted that in other sources “cost per acquisition” means cost-effective and cost-effective, which does not convey the correct meaning.
This pricing strategy will cost you more, but you can rest assured that you will pay for it when the user becomes a customer. Using this strategy will make it easier to track and justify advertising costs.
Important points for advertising on Google
You should not give up if you try to advertise on Google to no avail. There are many reasons why your ads may perform poorly. In the following, we will introduce convenient and practical ways to advertise on Google.
- Avoid heavy keywords
- Not launching inappropriate advertising campaigns
- Improve Quality Score
- Landing Page Optimization
- Thanks, page optimization
- advertisements Google for mobile
Avoid heavy keywords
You have to be very careful about the keywords you choose and constantly test and improve them. If your keyword is too broad, it will display Google Your ads are to the wrong audience, which means fewer clicks and more costs.
To optimize your ads, check your click-through keywords and then adjust them to better match your ad with your target audience.
You may not get the right combination the first time, but you will get the desired result by adding, deleting, and modifying keywords.
Not launching inappropriate advertising campaigns
You will not get enough clicks if your ad does not match your target users. The keywords must match the titles and descriptions of the ad, and the solution offered by the ad must be relevant to the target audience.
You can create multiple ads for each campaign. Use this split to try different ads or use Responsive Search Ads".
Responsive search ads allow you to create more ads with more relevant text and messages.
You enter multiple headlines and descriptions when creating responsive search ads, and it tests ads Google Automatically variety combinations of these titles and descriptions over time to get the best combination.
Improve Quality Score
Quality Score(QS) is the way your ads are ranked by Google. The higher your rank, the better your position. If your Quality Score is low, your ads will be shown less and therefore less likely to convert. tell you Google With quality points, but improving it is up to you.
Landing Page Optimization
Your efforts should not end with creating an advertising campaign. The user experience after clicking on the ad is just as important as creating the ad.
Users will be redirected to the landing page after clicking on your ad. Your landing page must be optimized for conversion and contain keywords. This page should also contain a solution to the user's challenge and answer their question.
Ad titles and descriptions are not the only effective factor in the success of your ad campaign. Encouraging the user to click is the beginning and you should consider the next steps as well.
After clicking on the ad, users arrive at a page that should be optimized for conversion and are then taken to a Thank You page, which tells them what to do next.
Landing Page Optimization
The Thank-You Page tells users what to do after clicking on the call-to-action. On this page, you have to do something to keep the user on the site and get their attention.
advertisements Google for mobile
In-app advertising is optimized to increase the rate of return on investment.
- How effective is advertising on Google?
- To answer this question, pay attention to some statistics.
- Ad click rate approaching Google from 8%.
- Display ads Google Photo 180 million views per month.
- receive ads Google Paid 65% of clicks from users willing to buy.
- 43% of customers buy something they've already seen in ads The YouTube.
So the ads Google They are effective, and by creating a perfect ad campaign, you can get a good ROI.
Why choose ads on Google?
Prepare Google The most used search engine and receives more than 5 billion queries daily. Needless to say, the advertising platform Google has been around for nearly two decades, and that makes it superior to paid advertising.
Prepare Google A resource where people around the world ask questions, and those questions are answered with a range of corollaries and cash.
According to statistics from Google, you earn ads Google An average of $8 per business for every $1. Your competitors also use ads Google.
They can even choose the terms in which to rank you as their keywords. Hundreds of thousands of companies use ads Google to promote themselves, which means that if you naturally get a good position in a keyword, your website will be lowered in results due to competitors' ads.
An example of launching an advertising campaign on Google
To start using ads Google You must have a website first. Then go to the ads site Google on the web ( + ).
If you do not have an account, click "Get Started Now" as shown. To register, you need an email, which of course does not require a registration email, but it is recommended to use Gmail to work with tools Google.
Google Ads
Once you are registered and logged in, you will see a page like a page, and you must specify your goal of making ads Google
Of course, it is recommended not to select any of these options, as your choices will be limited in the later stages of the campaign. Select "Switch to Expert Mode" instead.
By selecting the option to switch to expert mode, you will see the page as shown.
To get started, we want to learn about the "search ads" that are displayed on a search engine results page Google. As you've probably come across these ads are displayed.
Google search
In this method of advertising, if people search for your campaign keyword, they will see your ad, which is displayed at the top or bottom of the search results page, and next to it is the word 'ad'.
The presence of the ad next to the search results indicates that the domain has been placed in this position for a fee and the form of advertisements.
This method is very effective in targeting the audience because Google ads target the keyword and target audience.
To create an advertising campaign by clicking on a website, click on the “Site Traffic” option and select the “Search” option according to the image.
Then a window like the one below will be displayed in which you have to enter the website domain and campaign name and click Continue".
In the next part, according to the image, the type and purpose of the campaign are determined. By clicking on the featured image, your ad will also be displayed on our partners' site Google On the web, which is best avoided to save money and optimize costs. So remove these ticks.
You can make more settings for your campaign by clicking the "Show more settings" option at the bottom of this section.
For example, you can set start and end dates for your campaign, or use the ad schedule to activate your campaign at certain times of the day and save your budget.
To better define the audience In this section, you can specify the location, language, and other settings related to the audience.
Of course, due to some limitations, it is currently not possible to select Egypt in Settings Google. because Google Your ads have not been translated, the language you choose in this section must be compatible with the language of your ads to be effective.
This means that if you write the ad title and description in English, you should not choose Farsi, because your ad will only be shown in English.
In the next section, you define your budget and CPC. Your budget can be any amount, but the more you spend, the faster you will achieve results.
Enough $10 to $20 a day to learn more about ads Google Then spend more money. For the Bids section, make sure that the settings are set and do not use Settings Google Automatic.
If you use Settings Google Automatically, you will lose all of your budgets in the first few minutes. Click 'Select a bid strategy and set your strategy to 'Manual CPC'. Do this by entering a certain maximum rate for different keywords.
give you Google Bids per click to maximize their revenue, and you need to set this amount based on your audience, keyword competition, and budget.
The goal here is to find the right audience to maximize revenue. In the "More settings" section, select the "Don't optimize ." option".
When you select several ads in your campaign, it will display Google More ads work better and get more clicks, and won't give other ads a chance. By selecting this option, you will prevent it. So all ads have the same opportunity to display.
Click Save and Continue to proceed with the campaign settings. Next, you need to make the settings related to keywords
The "default bid" is the maximum cost you set per click, here the settings are based on Canadian dollars. It is recommended that you first choose a small CPC and increase it over time so that you do not lose your budget in one go.
The campaign is an example of a Marketing Collaborative Marketing Guide. By entering this address in the "Enter a product or service" section, you will be presented with Google Keyword suggestions.
You can also search for keywords using other tools and type them manually in the relevant section. When entering keywords, you must follow the described matching principles
google campaign
“ Free Match”: If you enter the keyword alone, it means that Google It can display your ad on all the same search queries (the terms the user is searching for). This is not recommended at all if you have a limited advertising budget.
“ Phrase match”: If you are using a quote around a keyword and typing it as “keyword”, it means for Google That the query should contain these words, but the order is not important. For example, when the keyword is “video marketing guide”, it will display Google An ad if the user searches for “Video Marketing Help” or “Video Marketing Guide .”".
Exact match: If you put the keyword inside the bracket and type it as [keyword], then for Google That the query must be the same as the keyword.
This method of selecting keywords is recommended if you have a limited advertising budget. For example, if your keyword is [ Content Marketing Guide ] and you are looking for a free content marketing guide, your ad won't show.
In general, it is recommended to use Phrase Match and Exact Match to target your audience more effectively.
Matching master keys
Click "Save and Continue" to go to the title and description settings. In this step, you will see a window as shown, in which you should write some titles and descriptions of your campaign. The number of characters in each title must not exceed 30 characters.
With the desktop and mobile icon on the right, you can see how your ad is displayed on mobile and PC.
You can add 15 titles to your ad. Of course, the more titles you add, the more variety you add to your ad, which means that more ads will be shown for your inquiries and your ad budget will soon run out.
In the description section, offer Google Suggestions you can use. The description limit is 90 characters and you can add up to 4 types of descriptions to your campaign.
In the case of descriptions, you can also use the pin to position the description, and if you do not make certain settings, it will display Google Description randomly in a different order each time.
Below you will be directed to the Payment methods section, which is done with international payment cards, and you must have one of these cards. By choosing the payment type and linking your card to the account, the campaign creation process is completed.
Clicking Explore your campaign takes you to a page-like page, where you can edit different parts of the campaign, including keywords, titles, and descriptions, and change your budget settings.
In the "Statistics" section, you can also get information about campaign performance, several clicks, place and time of clicks, and audience.
What are ads on Google adz?
Google ad It is the old name of an advertising program Google, which is known as a paid online advertising platform in Google. This platform allows advertisers to display their ads on a search engine results page Google.
Is it possible to have free ads on Google?
No, advertising software Google is a paid advertising platform and no free ads can be included in it.
Advertising on Google | Comprehensive guide 2022
