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TikTok ads[/caption]You logged onto TikTok today and you see how your competitors are overtaking you
The latter has published advertisements on the application, increased the number of subscribers, and indeed sells more than you, thanks to TikTok Ads.
If you've come across this post, it's because you want to know everything you'll need to start promoting your content on TikTok, and you're not quite sure where to start.
Take a breath, don't panic, thanks to this advertising guide, we will explain to you step by step everything you need to know to start publishing your first advertisement on the application of the moment.
How to Create TikTok Ads
Do you have doubts about whether to invest in advertising on the TikTok app?
Here are some reasons to convince you to create a marketing strategy for this platform at all costs.
Reach a large number of new users.
TikTok has over a billion active users. Why not take advantage of this audience to attract them to your business, trade, or personal brand?
If your target audience is the same as TikTok, they may end up becoming potential customers and growing your community.
Increase your brand presence.
TikTok is more trending than ever against Instagram or Snapchat in popularity. Indeed, in March 2020, it was the most downloaded application, not counting those for games.
If you have a business or a personal brand, you must be present on this social network to increase the visibility of your brand.
Learn how to open an account and post videos on Tik Tok ads
TikTok Ads formats
Before we get to the nitty-gritty, and if you already know what TikTok Ads can do for you, let us show you the different types of ad formats available on the app.
TopView Ads
It is an advertisement that is displayed to capture the user's attention, with many full-screen possibilities without other distractions. The user sees the advertisement and pays full attention to its content.
60-second duration.
You can include sound and, in addition, have it reproduce automatically.
TikTok ads
This is the type of advertisement that appears to the user when opening the TikTok application. These are the most expensive advertisements because you ensure that the user will see them when logging into the application.
Video reproduced in full screen.
Ability to add static or dynamic images.
Duration from 3 to 5 seconds.
Advertising in the TikTok feed
If you have an Instagram account, these ads will be familiar to you. These are the ones that appear in the feed of your “For You” page, also known as the wall.
Up to 60 seconds of reproduction.
This video acts like a normal post, so users can interact with it: like, comment, etc.
Branded Hashtag Challenge
One of the most successful content on TikTok is videos with a challenge accompanied by a hashtag.
Here, the brand tests user engagement by offering them a challenge, which they share and manage to go viral, reaching new users.
In this type of advertisement on TikTok:
Your hashtag will appear as a banner for 6 days in the "Trends" section.
Users will see hashtags and instructions for this challenge.
Branded Effects
If you have created a filter, special effects, or "stickers", use them to promote your brand or online store.
By posting these details, users will be able to use them in their videos and make this content viral.
Reach a wider audience by enhancing the user experience with filters and special effects.
Make your brand viral and attract new users.
Spark Ads
This is an ad format that promotes organic content posted by the advertiser's account, or by other content creators, provided they have permission from the creators.
In the Privacy screen, each creator can choose which videos are allowed as advertising and which are not.
This is content that appears in narrative form in the “For You” feed.
This type of advertising allows users to continue to see interesting content, as it respects their interests while allowing companies to promote themselves through their publications or those of other content creators.
spark ads TikTok
TikTok gives you a new way to grow on the platform through the “ promote ” feature of ads.
In four simple steps, you can advertise on TikTok and all from the app itself: choose the post to promote, set a goal to achieve, then a budget over a given period, and make payment for advertising.
And boom! All you have to do is wait for the results!
Between the objectives that it is possible to achieve with TikTok: views, visits, or subscribers. Think about what you want to do to promote your brand on TikTok and get started!
It's time to grow on TikTok.
Create a TikTok Ads account: start creating your ads
Now that you know what types of advertising you can do on TikTok, the next step is to find out how.
Unlike other applications, on TikTok, you will have to create advertisements from the platform itself: TikTok Ads Manager.
A web page where you will have to register your company with all the data requested.
marketing on TikTok ads
Create your account if you don't have one yet:
This is a simple step, but one that you must complete to access your ads control panel.
Add all the information TikTok asks for: country or region, time zone, name, phone number, the currency you're filling in, and whether you work for an agency.
Then click on register.
You can now start creating your ads.
Create your first advertisement on TikTok
Have you already completed your access to the "business"? You will find an intuitive control panel where you can start creating your ads.
Get ready now to launch your first TikTok campaign.
Click on “Campaign” then on “Create”
This is where your adventure begins, where the first thing you have to do is choose one of the objectives that TikTok offers for your ad:
- Reach: reach as many people as possible.
- Traffic: redirect your users to a landing page.
- Install the app: Try to get as many downloads of your app as possible.
- Video Views: Increase the number of plays of your video.
- Conversions: Directing user actions to your web page.
- After the objective, you need to enter the campaign name or leave it as default, if you want to A/B test with two types of ads, see which performs better, and determine the budget.
Create your ad group
This is where you manage all the information and the different options to create your ad.
Add the name of your ad group for identification: trial ad, product for sale, etc.
A name that helps you know what it's about at first glance, a key aspect if you're going to have a lot of campaigns or if you're working as a team.
Choose placement: This can be automatic or customized depending on where you want your ad to appear.
Both on TikTok and the rest of the applications of the same group: Vigo, Helo, or Pangle.
Promotion: Choose whether you want to redirect to a URL, the name that will appear in your ad (this can be your brand), profile picture, category of your ad, and keywords for TikTok to locate your ad ( up to 20).
Segment your audience: this section is key, here you will have to perfectly segment the audience to which your campaign is directed so as not to “throw money away”.
TikTok lets you save your audience and exclude the ones you don't want to show your ad to. You can also choose a location, gender, age, and language. Finally, choose a category of interests for the user and if you want to limit it to an operating system: Android or iOS.
Budget and schedule
choose whether you want to limit a total or daily budget and the date when you want to launch your ad.
Choose the bid and optimization for your ad group.
How do you want to optimize your advertising? When it comes to conversion, it's about showing your ad to an audience that is more likely to convert the action you're promoting.
You can choose the click, where your advertisement will appear as many times as possible to increase the number of clicks.
Finally, impressions show the ad the most times, while you pay for the cost per 1,000 impressions model.
You should also choose the delivery type: Standard, to get results for the duration of your ad, and Expedited, to spend the set budget and get results as quickly as possible.
Design your ad
In this section, you will have to choose the video you are going to promote and edit it before publishing it. You also have the option of using a single image, but TikTok does not allow these types of ads.
CREATE YOUR VIDEO AD
When you choose a video to upload to TikTok and advertise, you can upload it from your computer (in .mp4, .mov, .mpeg, .avi, or .gif format and up to 500MB). You can also select it from the library of videos you've already loaded into the app, or create one using images.
TikTok offers you up to four ways to create a video: use a template and modify it as you wish, create a smart video with the application's AI, embed a video, or add the video then create the music using the 'IA.
Once the video has been uploaded, you will need to edit it by adding the name of the ad, descriptive text (up to 80 characters), and the call to action you want: more information, registration, etc.
Choose to bill
In the last step of your listing, you will need to choose the billing method, as well as the tax information, contact details, and payment method that you will use for your listing account.
Learn all about Tik Tok ads
